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Welcome
- Week 1: Mastering AP Style Basics
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Week 2: Crafting Strong, Engaging Ledes
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- Quiz
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- Week 3: Crafting Strong Ledes & Nut Graphs
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Week 4: Effective Sourcing and Attributing Information
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- Quiz
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Week 5: Writing for Media Relations
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- Quiz
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Week 6: Crafting Social Media Posts That Engage Stakeholders
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- Quiz
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Week 7: Crafting Messages During Moments of Crisis
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- Quiz
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Week 8: Final Project
Welcome to Writing for Impact
Welcome
This eight-week course equips public relations practitioners with the skills to write clear, engaging press releases, articles and social media posts using AP Style to effectively communicate with stakeholders.
This eight-week course focuses on writing for impact using Associated Press (AP) Style. Participants will learn to craft compelling content, selecting appropriate information for lead sentences and nut graphs to capture stakeholder interest and media coverage. Each week includes readings or videos on AP Style, followed by a 10-question quiz and a writing assignment. Writing samples will be assigned by the participant’s supervisor and reviewed by the course instructor weekly.
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