Hierarchy
5 Hierarchy
Hierarchy guides the viewer's eye through your design in order of importance. By considering elements like alignment and consistency, designers can guide user attention and create effective communication. Make your main message the largest, supporting details smaller.
Good Hierarchy:
A book fair poster with "ANNUAL SCHOOL BOOK FAIR" as the largest and most prominent heading. "Discover new worlds!" is a medium-sized, inviting tagline. The dates "October 10-14" and location "in the Gym" are clearly visible below. "Volunteers needed!" is slightly smaller but still noticeable, with "Sign up at the front desk" as the smallest, yet still readable, call to action.
Bad Hierarchy:
A book fair poster where "Sign up at the front desk" is the largest, most visually dominant element, taking up the majority of the poster space. "ANNUAL SCHOOL BOOK FAIR" is tiny and difficult to read. The rest of the information is all similar small fonts, making it hard to immediately understand what the poster is about or when the event is.
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